Hello. I’m Kieran Osborne and I’m the Founder of Squiggle.

And my mission is to transform the experience of writing a will.

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Leaving a legacy should be more than transactions, legal documents and family squabbles about who gets what.

Those closest to you will remember you, your stories and what you stand for long after you’ve passed away. And what you pass onto your loved ones could just be the catalyst for them to put into motion a new dream or project that allows them to leave their own legacy one day.

I strongly believe that this is more than just writing a will. The history of mankind is all about passing down meaning, stories and possibilities from one generation to the next.  That’s why we take your business so personally and why I’m on a mission to help modernise the estate planning industry.

My Backstory

I’m well recognised in this industry after trying to take a different approach to estate planning for well over a decade.

My journey to Squiggle started in the banking industry, where I used to advise the directors of small businesses for several years. During that time, I became very familiar with the struggles and stories of everyday men and women in small businesses. And these stories were at odds with the banking industry’s relentless focus on profit margins, metrics and data. So, when I was headhunted for a senior client-facing role in the legal industry, I didn’t hesitate to make a move in a quest to make more of an impact.

However, even though I felt that I was in a more “caring” industry, I was surprised at just how archaic this sector was as well. I saw so many things that needed to be shaken up – poor technology, little or no transparency and an unwieldy experience for the customer with bottlenecks everywhere. That was when I decided to found Squiggle – to take these challenges head on and provide the customer with an entirely new experience.

Scroll down to find out more about us, our values, our team and why we are different.

Our Values

Over the last 4 years, Squiggle has grown from a sole trader business in Kent to a major company serving all parts of the UK.

As we have grown, we have always stayed close to our values.

These values drive everything we do and keep us on our toes.

Mankind’s greatest gift is the ability to pass stories and memories down from one generation to the next.

Our values remind us that we’re in the business of keeping alive that tradition.

That’s why we’re not just any legal document company.


We Care


People, Not Documents


Transparency is Everything


Trust is Earned


Attention to the Little Things


We Keep Our Promises



Our Services

Click a box for more info

Our Process

Writing a will doesn’t have to be designed to throw you off course the moment you start drafting.

It doesn’t have to be expensive, complicated, full of industry jargon and time-consuming.

At Squiggle, we’ve made it our mission to provide you with an experience that is as quick, seamless and as easy-to-understand as possible. Here’s how we do it around here:

What Services Do We Provide?

For an easy-to-understand explanation, visit this page.


Some of our services are provided online – designed in way that you can complete yourself in a fast, easy, secure way. However, some services require specialist advice, tailored to your circumstances. For an easy-to-understand overview of how our process works, visit this page.

How Fast?

Our online services normally take 48 hours to deliver. Specialist advice normally requires ongoing consultation and can take longer to complete, depending on your requirements and circumstances.

How Much Does It Cost?

For an easy-to-understand overview of prices, please visit this page.

How Do I Get Started?

Squiggle’s will writing process is simple, quick, transparent and efficient. Simply click the “Get Started” button below to get going.


If you’ve read our FAQ section and wish to proceed with an online will, simply click below to get started. Once you submit the document and we’ve received payment, we’ll come back to you within 48 hours with an approval. We’ll then dispatch the document to you for signature.

Get Started

If you’d prefer to talk to a real person, simply click below to book a callback.

Book a Callback

Here’s What Our Clients Are Saying About Us

“I cannot speak more highly of Squiggle. A breath of fresh air when compared to my previous experience of estate planners. The Squiggle team genuinely care for their clients, they take the time to explain all the possible options and alternatives and then offer sound practical advice and solutions. Outstanding.”

– Andrew Kleywegt

“Super simple and easy-to-understand explanation of the entire process. Honest and transparent about which components should be executed and which were not required. And there was no upselling. Squiggle made us feel like this wasn’t just any bog-standard, off-the-shelf package you get with a lot of will writers. This was an honest, friendly and highly responsive experience. I highly recommend Squiggle.

– Matt Kenney

“My parents used Squiggle in the past and they were full of praise for the company, so I tried them out myself. I have to say I’m extremely happy. They’re super professional and extremely helpful. This has been a pain-free process for me from the outset and I was surprised at just how simple and transparent the whole process was. Squiggle also took the discomfort out of talking about the more delicate family issues. And the team were there on hand all the time to answer any questions we had. Kieran and his team at Squiggle are the go-to people for all things related to will writing.”

– Michele Groat

Other Ways to Contact Us

Here are other ways you can find answers to your questions:

browse our:

FAQ section

or click on live chat below:

Live chat

or simply call us on:

01233 659 796

(Lines open for queries: 09:00 – 17.00)
(Lines open for telephone wills: 7 days by appointment)